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Hasbro is seeking a highly skilled Social Analyst with deep expertise in social data, listening, and audience intelligence. This role sits at the intersection of analytics, cultural insight, and franchise strategy—transforming real-time and longitudinal social signals into actionable recommendations that shape marketing, product, and storytelling decisions. You will not only report on performance, but actively inform upstream decision-making across franchises, licensed consumer products, media planning, and PR. This is a high-impact role for someone who can translate complex social data into clear narratives that influence both campaign optimization and long-term brand development (2–3-year horizon).
Responsibilities
Lead always-on social listening programs to uncover audience behaviors, cultural trends, and emerging opportunities across Hasbro brands and franchises
Facilitate bi-weekly social listening stand-ups, synthesizing real-time insights into clear, actionable takeaways for cross-functional teams
Identify whitespace opportunities, unmet audience needs, and signals that inform content planning as well as franchise development and licensed product innovation
Own and deliver monthly social health reports across channels, highlighting performance trends, risks, and opportunities
Produce campaign pulse reporting (24-hour, 7-day, and wrap reports) with actionable recommendations to optimize in-flight and future campaigns
Develop and present quarterly cross-brand learning agendas and resulting best practices, translating insights into strategic implications for stakeholders
Inspire and enable reactive social content, rooted in what our fans and communities care about, building relationships beyond transactional purchases
Shape media planning and brief responses by integrating audience insights, platform behaviors, and cultural context
Support PR and announcement strategy (e.g., major franchise reveals) with predictive and reactive social insights
Partner with franchise, licensing, and brand teams to bring social insights upstream into 2–3 year franchise planning and canon development
Inform licensed consumer product (LCP) prioritization, identifying opportunities to revive or scale IP based on audience demand signals
Own governance and optimization of social analytics tools (e.g., social listening platform & social analytics tools), ensuring data accuracy, taxonomy consistency, and scalability
Drive continuous improvement in dashboards, listening queries, reporting frameworks and new ways of working
Iterate and scale AI-forward workflows in analytics processes to maximize impact and increase time spent on higher order tasks
Be a strategic thought leader in managing listening platform relationships to ensure early access to new capabilities and best-in-class partnership
Requirements
5–8+ years in social analytics, digital intelligence, or consumer insights
Deep expertise in social listening platforms (Sprinklr preferred) and large-scale data interpretation
Experience supporting entertainment, gaming, toys, or franchise-based brands strongly preferred
Ability to translate data into compelling narratives and strategic recommendations
Strong understanding of platform dynamics, fandom culture, and internet trends
