Static Ad Designer (Paid Social, DTC)

<meta><h3 style="font-family:" basel="" grotesk",arial,sans-serif;line-height:1.6;font-size:14pt;font-weight:600;letter-spacing:0.25px;margin-top:14px;margin-bottom:4px;padding-left:0px;"=""><span style="white-space:pre-wrap;">About the role</span></h3><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="font-size:11pt;white-space:pre-wrap;">As a Paid Static Designer at Homestead, you design the ads that acquire customers. Every asset you create runs on Meta, TikTok, YouTube, Pinterest, and other paid channels, and every one of them is measured by whether it stops the scroll, drives the click, and converts the sale.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="font-size:11pt;white-space:pre-wrap;">You'll work directly with our Lead Multimedia Designer, Director of Design, Creative Strategists, and Account Managers to turn performance data and creative briefs into static ad visuals that hit at the intersection of brand and conversion. You're not just executing layouts, you're interpreting what's working in the account, understanding why a certain visual hook outperforms another, and designing the next round of iterations based on real results.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="font-size:11pt;white-space:pre-wrap;">You'll manage creative across a portfolio of DTC brands, which means adapting quickly between brand worlds while maintaining the quality and strategic thinking that makes each asset perform. The pace is fast, the feedback loop is tight, and the impact of your work is visible in the data every week.</span></p><h3 style="font-family:" basel="" grotesk",arial,sans-serif;line-height:1.6;font-size:14pt;font-weight:600;letter-spacing:0.25px;margin-top:14px;margin-bottom:4px;padding-left:0px;"=""><span style="white-space:pre-wrap;">Responsibilities</span></h3><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="font-size:11pt;white-space:pre-wrap;">Design high-performing static ads for paid social channels across Meta, TikTok, YouTube, Pinterest, and other platforms, balancing brand consistency with conversion-driven design principles</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="font-size:11pt;white-space:pre-wrap;">Translate creative briefs and performance data into effective ad visuals – you're not just designing to a spec, you're interpreting the strategy behind it</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="font-size:11pt;white-space:pre-wrap;">Iterate quickly based on feedback and data, developing new ad variants for ongoing creative testing and optimization across client accounts</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="font-size:11pt;white-space:pre-wrap;">Collaborate closely with Creative Strategists and Account Managers to understand what's working in the account and what visual direction to push next</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="font-size:11pt;white-space:pre-wrap;">Maintain brand consistency across multiple clients while ensuring enough creative variety to support meaningful testing</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="font-size:11pt;white-space:pre-wrap;">Contribute to brainstorms and creative concepting for campaigns, product launches, and new testing angles – your perspective on what will work visually is part of the strategic conversation</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="font-size:11pt;white-space:pre-wrap;">Stay current on paid social design trends, platform-specific requirements, and ad format best practices, and bring that knowledge into your work proactively</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="font-size:11pt;white-space:pre-wrap;">Organize and maintain creative assets in Figma for efficient workflow, handoff, and team collaboration</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="font-size:11pt;white-space:pre-wrap;">Use AI tools (we use Claude) to support your creative workflow – research, concepting, competitive analysis, and finding faster ways to move from brief to finished asset</span></li></ul><h3 style="font-family:" basel="" grotesk",arial,sans-serif;line-height:1.6;font-size:14pt;font-weight:600;letter-spacing:0.25px;margin-top:14px;margin-bottom:4px;padding-left:0px;"=""><span style="white-space:pre-wrap;">Qualifications</span></h3><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="font-size:11pt;white-space:pre-wrap;">2+ years of experience designing paid social creative, preferably for eCommerce or DTC brands</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="font-size:11pt;white-space:pre-wrap;">Strong portfolio showcasing static ad creative that balances brand storytelling with direct response performance – we want to see work that was built to convert, not just to look good</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="font-size:11pt;white-space:pre-wrap;">Proficiency in Figma (required) and familiarity with Adobe Creative Suite</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="font-size:11pt;white-space:pre-wrap;">Understanding of ad specs and platform nuances across Meta, TikTok, YouTube, and Pinterest</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="font-size:11pt;white-space:pre-wrap;">Data-informed mindset – you understand how creative impacts performance metrics and you're motivated by testing and iteration, not just final deliverables</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="font-size:11pt;white-space:pre-wrap;">Strong communication, organization, and time-management skills – you can manage work across multiple brands without things slipping</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="font-size:11pt;white-space:pre-wrap;">Ability to take creative direction and feedback, incorporate it quickly, and maintain quality under tight timelines</span></li></ul><h3 style="font-family:" basel="" grotesk",arial,sans-serif;line-height:1.6;font-size:14pt;font-weight:600;letter-spacing:0.25px;margin-top:14px;margin-bottom:4px;padding-left:0px;"=""><b><strong style="font-size:14pt;white-space:pre-wrap;">Additional Information</strong></b></h3><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="white-space:pre-wrap;">This is a fully remote role. Candidates must be able to work standard business hours (9:00am–5:00pm) in ET, CT, MT, or PT time zones.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.714;letter-spacing:0.25px;margin:0.75em="" 0px="" 0px;padding:0px;text-align:start;"=""><span style="font-size:11pt;white-space:pre-wrap;">Homestead Studio is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Homestead is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. </span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.714;letter-spacing:0.25px;margin:0.75em="" 0px="" 0px;padding:0px;text-align:start;"=""><b><strong style="font-size:11pt;white-space:pre-wrap;">Note on Application Responses</strong></b><br><span style="font-size:11pt;white-space:pre-wrap;">We strongly encourage applicants to answer questions in their own words. While tools like ChatGPT can be helpful for organizing or polishing your thoughts, it is very easy to recognize when responses are copied and pasted without personalization. Candidates who use AI in that way are typically less successful in our process. Please treat your responses as an opportunity to show us how you think and communicate.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;text-align:start;"=""><span style="white-space:pre-wrap;">#LI-DNI</span></p>