Senior PPC Specialist

<p><strong style="font-size: 10.5pt;">Keyloop bridges the gap between dealers, manufacturers, technology suppliers and car buyers.</strong></p> <p><span style="font-size: 10.5pt;">We empower car dealers and manufacturers to fully embrace digital transformation. How? By creating innovative technology that makes selling cars better for our customers, and buying and owning cars better for theirs.</span></p> <p> </p> <p><span style="font-size: 10.5pt;">We use cutting-edge technology to link our clients’ systems, departments and sites. We provide an open technology platform that’s shaping the industry for the future. We use data to help clients become more efficient, increase profitability and give more customers an amazing experience. </span><strong style="font-size: 10.5pt;">Want to be part of it?</strong></p> <p> </p> <p> </p><p><br></p><p> </p><p style="margin: 0cm 0cm 8pt; line-height: 107%; font-size: 11pt; font-family: Calibri, sans-serif;"><strong><span style="font-family: Lato, sans-serif;">Purpose of the role</span></strong></p> <p style="margin: 0cm 0cm 8pt; line-height: 107%; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Lato, sans-serif;">As a Senior PPC Specialist, you will take ownership of a portfolio of high-value customers, leading the build, execution and ongoing management of PPC strategies that deliver measurable results. Beyond day-to-day campaign management, you will play a visible leadership role within the PPC team, acting as a mentor and raising the standard of work across the function. </span></p> <p style="margin: 0cm 0cm 8pt; line-height: 107%; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Lato, sans-serif;">We are looking for someone who brings genuine enthusiasm for paid search and can translate that into compelling conversations with both clients and colleagues. The winning candidate will be a trusted strategic partner to their clients, capable of operating with autonomy, navigating complexity, and driving performance at scale.</span></p> <p></p> <p></p><p><br></p><b>Role & Responsibilities</b><div> <ul style="margin-bottom: 0cm; margin-top: 0px;"> <li style="margin: 0cm 0cm 0cm 0px; background: white; line-height: 107%; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Lato, sans-serif; color: black;">Lead the build, execution and ongoing optimisation of PPC campaigns across Google Ads and Microsoft Ads for a portfolio of high-value customers</span></li> <li style="margin: 0cm 0cm 0cm 0px; line-height: 107%; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Lato, sans-serif;">Own the strategic direction of your clients' PPC activity, developing and evolving data-led strategies that deliver against agreed performance targets</span></li> <li style="margin: 0cm 0cm 0cm 0px; line-height: 107%; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Lato, sans-serif;">Serve as the primary point of contact for the portfolio of your customers, building deep, trusted relationships at senior stakeholder level</span></li> <li style="margin: 0cm 0cm 0cm 0px; line-height: 107%; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Lato, sans-serif;">Lead client status calls, monthly business reviews and quarterly business reviews, presenting campaign performance, strategic recommendations and forward-looking plans with confidence and authority</span></li> <li style="margin: 0cm 0cm 0cm 0px; line-height: 107%; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Lato, sans-serif;">Act as a mentor and go-to resource for PPC Specialists within the team, supporting their development and reviewing their work to maintain quality standards</span></li> <li style="margin: 0cm 0cm 0cm 0px; line-height: 107%; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Lato, sans-serif;">Contribute to the development of internal best practices, playbooks and processes that elevate the performance of the wider PPC function</span></li> <li style="margin: 0cm 0cm 0cm 0px; line-height: 107%; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Lato, sans-serif;">Take a lead role in new business pitches, articulating PPC strategy and capability to prospective clients at a senior level</span></li> <li style="margin: 0cm 0cm 0cm 0px; line-height: 107%; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Lato, sans-serif;">Identify upsell and cross-sell opportunities across your client portfolio, contributing directly to department revenue growth targets</span></li> <li style="margin: 0cm 0cm 0cm 0px; line-height: 107%; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Lato, sans-serif;">Collaborate closely with GTM and other marketing services teams to drive retention and identify expansion opportunities within existing accounts</span></li> <li style="margin: 0cm 0cm 0cm 0px; line-height: 107%; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Lato, sans-serif;">Champion innovation within the team, evaluating emerging platforms, tools and approaches and bringing forward recommendations with a clear commercial rationale</span></li> <li style="margin: 0cm 0cm 0cm 0px; line-height: 107%; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Lato, sans-serif;">Stay ahead of industry trends and algorithm changes, translating that knowledge into actionable insight for clients and colleagues</span></li> <li style="margin: 0cm 0cm 0cm 0px; line-height: 107%; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Lato, sans-serif;">Proactively identify and develop case study material in partnership with the brand marketing and communications team</span></li> <li style="margin: 0cm 0cm 0cm 0px; line-height: 107%; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Lato, sans-serif;">Support line management in embedding strategic objectives across the PPC team, helping to translate business priorities into day-to-day ways of working</span></li> <li style="margin: 0cm 0cm 0cm 0px; line-height: 107%; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Lato, sans-serif;">Facilitate & embed any strategic objective(s) that may be requested by line management or directors of the business</span></li> </ul> </div><p><br></p><b>Skills / Knowledge & Experience</b><div> <ul style="margin-bottom: 0cm; margin-top: 0px;"> <li style="margin: 0cm 0cm 0cm 0px; line-height: 107%; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Lato, sans-serif;">5+ years' experience in a PPC role, with demonstrable experience managing large, complex or high-spend accounts across Google Ads and Microsoft Ads</span></li> <li style="margin: 0cm 0cm 0cm 0px; line-height: 107%; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Lato, sans-serif;">Proven track record of delivering measurable, results-driven PPC campaigns at scale, with the ability to evidence performance improvements and commercial impact</span></li> <li style="margin: 0cm 0cm 0cm 0px; line-height: 107%; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Lato, sans-serif;">Advanced analytical skills, with the ability to interpret complex data sets, identify trends and translate insight into clear strategic recommendations</span></li> <li style="margin: 0cm 0cm 0cm 0px; line-height: 107%; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Lato, sans-serif;">Experience working with GA4 and an understanding of attribution modelling across paid channels</span></li> <li style="margin: 0cm 0cm 0cm 0px; line-height: 107%; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Lato, sans-serif;">Deep knowledge of the broader digital marketing landscape including SEO, paid social and programmatic, with an understanding of how PPC sits within an integrated strategy</span></li> <li style="margin: 0cm 0cm 0cm 0px; line-height: 107%; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Lato, sans-serif;">Experience managing or mentoring junior team members, with a genuine interest in developing others</span></li> <li style="margin: 0cm 0cm 0cm 0px; line-height: 107%; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Lato, sans-serif;">Strong proficiency with Google Analytics and wider measurement and attribution tools, with the ability to build and interpret performance reporting at a senior level</span></li> <li style="margin: 0cm 0cm 0cm 0px; line-height: 107%; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Lato, sans-serif;">Comfortable owning and presenting strategy to senior client stakeholders and internal leadership, using data to build a compelling and persuasive narrative</span></li> <li style="margin: 0cm 0cm 0cm 0px; line-height: 107%; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Lato, sans-serif;">Excellent verbal and written communication skills, with experience presenting to C-suite or senior decision makers</span></li> <li style="margin: 0cm 0cm 0cm 0px; line-height: 107%; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Lato, sans-serif;">Highly organised and self-directed, capable of managing a complex portfolio of high-value accounts with minimal oversight</span></li> <li style="margin: 0cm 0cm 8pt 0px; line-height: 107%; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: Lato, sans-serif;">Experience contributing to or leading new business pitches, with the confidence to represent the business externally</span></li> </ul> </div><p><br></p><p></p> <p><strong style="font-size: 11pt;">Why join us?</strong></p> <p><span style="font-size: 10.5pt;">We’re on a journey to become market leaders in our space – and with that comes some incredible opportunities. Collaborate and learn from industry experts from all over the globe. Work with game-changing products and services. Get the training and support you need to try new things, adapt to quick changes and explore different paths. Join Keyloop and progress your career, your way.</span></p> <p> </p> <p><strong style="font-size: 11pt;">An inclusive environment to thrive</strong></p> <p><span style="font-size: 10.5pt;">We’re committed to fostering an inclusive work environment. One that respects all dimensions of diversity.  We promote an inclusive culture within our business, and we celebrate different employees and lifestyles – not just on key days, but every day.</span></p> <p> </p> <p><strong style="font-size: 10.5pt;">Be rewarded for your efforts</strong></p> <p><span style="font-size: 10.5pt;">We believe people should be paid based on their performance so our pay and benefits reflect this and are designed to attract the very best talent. We encourage everyone in our organisation to explore opportunities which enable them to grow their career through investment in their development but equally by working in a culture which fosters support and unbridled collaboration.</span></p> <p> </p> <p>Keyloop doesn’t require academic qualifications for this position. We select based on experience and potential, not credentials.</p> <p> </p> <p><strong>We are also an equal opportunity employer committed to building a diverse and inclusive workforce.  We value diversity and encourage candidates of all backgrounds to apply</strong><em>.</em></p> <p> </p> <p><em><span data-teams="true">"<strong>At Keyloop, AI is a daily ally: We encourage and train every employee to use our AI tools to boost their creativity and productivity.</strong>"</span> </em></p>