Senior Email Marketing Campaigns Lead

<h2><span>Company Overview</span></h2><p><span>Holafly is a high-growth scale-up revolutionising how businesses and travellers connect to the internet abroad. Since 2018, we’ve empowered travellers in over 200 destinations worldwide with secure and reliable eSIM solutions. With a team of 500+ professionals across multiple countries, we are scaling globally to support travellers with seamless, unlimited data connectivity.</span></p><p><span>We’re not just connecting people—we’re enabling freedom and peace of mind, ensuring our users stay connected from the second they land, wherever their journey takes them.</span></p><h5><span>The Role</span></h5><p><span>As our Senior Email Marketing Campaign Lead, you will own the strategic direction, performance, and optimization of our email and push campaigns across 20+ global markets. By transforming our established operations through analytical rigor and structured experimentation, you will directly accelerate Holafly's global growth and support our transition to an app-first product experience.</span></p><h5><br><span><strong>Key Responsibilities</strong></span></h5><ul><li><p><span>Drive the strategic roadmap for global email and push campaigns, translating business objectives and historical data into high-performing engagement initiatives.</span></p></li><li><p><span>Own the global experimentation roadmap, designing and executing statistically valid A/B tests to systematically solve conversion and CTR gaps.</span></p></li><li><p><span>Establish advanced KPI frameworks and actionable performance dashboards to measure revenue attribution, deliverability, and long-term LTV impact.</span></p></li><li><p><span>Lead campaign performance reporting, delivering actionable insights and recommendations and optimization when need it.</span></p></li><li><p><span>Optimise audience segmentation logic and deliverability health across multiple regions, ensuring high list hygiene and sender reputation.</span></p></li><li><p><span>Lead cross-functional collaboration with Content Team Lead and email specialist, experimentation owners and CRM Department.</span></p></li></ul><h5><br><span>Qualifications</span></h5><ul><li><p><span>6+ years of senior experience managing high-volume email marketing campaigns across multi-market geographies.</span></p></li><li><p><span>Advanced proficiency with Tier-1 ESPs, with a strong preference for Klaviyo expertise.</span></p></li><li><p><span>Strong data-driven mindset with proven mastery of A/B testing methodologies and statistical validation.</span></p></li><li><p><span>Deep technical knowledge of deliverability protocols (SPF, DKIM, DMARC) and behavioural audience segmentation.</span></p></li><li><p><span>Professional fluency in English with exceptional cross-functional stakeholder management skills.</span></p></li><li><p><span>Advance knowledge of Looker, Tableau, or GA4.</span></p></li><li><p><span>Experience in the travel, e-commerce, or mobile app sectors.</span></p></li></ul><h5><span>Nice to Have</span></h5><ul><li><p><span>Familiarity with push notification platforms and AI-assisted marketing workflows.</span></p></li><li><p><span>Proficiency in Spanish or any other language.</span></p></li></ul><h5><span>Benefits & Perks</span></h5><ul><li><p><span>100% Remote flexibility across time zones.</span></p></li><li><p><span>Flexible working hours to help you balance professional impact with personal well-being.</span></p></li><li><p><span>An entrepreneurial, high-growth environment with access to top-tier digital tools and continuous learning opportunities.</span></p></li></ul>