[Remote] Senior Product Marketing Manager, Life360 Ads

Note The job is a remote job and is open to candidates in USA. Life360 is a company dedicated to keeping people close to their loved ones through innovative technology. They are seeking a Senior Product Marketing Manager to lead the go-to-market strategy for their advertising products, working closely with various departments to translate complex product offerings into compelling narratives for marketers and partners. Responsibilities Own GTM strategy for Life360’s advertising products and solutions across Direct and Self-serve (SS) business lines — from audience and data products to programmatic, CTV, online video, and native — including how each is positioned, packaged, and commercialized Build the messaging frameworks, positioning, and category narrative that differentiate Life360 Ads, and keep them consistent across every surface, seller, and slide Translate audience, identity, measurement, and household reach into compelling, plain-language value propositions for marketers and their agencies Partner with Product Management to influence the roadmap, define launch readiness, and make sure what we build is something the market is ready to buy Own launch plans end to end for new ad products and capabilities, coordinating across Product, Engineering, Data Science, Partnerships, Sales, and Comms Define packaging and commercialization strategies in partnership with Sales and Revenue Create the sales collateral that closes deals — one-sheets, pitch decks, case studies, FAQs, objection handling, and training — and make it easy to find and use Equip sales teams with market insight and competitive intelligence so reps walk into every room sharper than the competition Conduct customer and market research to pressure-test positioning, surface unmet needs, and feed product strategy Establish and monitor the KPIs — alongside qualitative market feedback — that tell us how our products are landing and where to iterate Skills 8+ years of experience, with a strong B2B product marketing background Deep experience in AdTech and/or MarTech, including hands-on familiarity with DSPs, SSPs, measurement, identity, targeting, attribution, and the broader programmatic ecosystem A track record of bringing technical advertising products to market — and seeing them adopted, not just launched Demonstrated command of programmatic advertising, Connected TV, online video, and native, plus audience and data products Retail Media Network (RMN) experience, O&O (Owned & Operated) publisher background, and App publishing expertise Proven ability to influence senior stakeholders and align cross-functional teams without owning them Exceptional storytelling and communication skills — you can take something genuinely complex and make it land in one sentence Experience with at-home / household-level targeting and the privacy and identity landscape shaping its future Background at a DSP, SSP, streaming/CTV platform, measurement or identity provider, or another high-growth ad platform Experience standing up product marketing inside a new or fast-scaling advertising business A point of view on where deterministic, first-party, privacy-forward advertising is headed Benefits Competitive pay and benefits Medical, dental, vision, life and disability insurance plans (100% paid for employees) 401(k) plan with company matching program Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being Flexible PTO, 13 company-wide days off throughout the year Winter and Summer Weeklong Synchronized Company Shutdowns Learning & Development programs Equipment, tools, and reimbursement support for a productive remote environment Free Life360 Platinum Membership for your preferred circle Free Tile Products Company Overview Life360 creates a mobile app for families that helps families feel closer together. It was founded in 2008, and is headquartered in San Francisco, California, USA, with a workforce of 501-1000 employees. Its website is http//www.life360.com.