[Remote] Director of Marketing

Note The job is a remote job and is open to candidates in USA. Maneva is an AI company focused on transforming manufacturing operations through advanced technology. They are seeking a Director of Marketing who will lead the marketing team, develop strategies, and execute campaigns to enhance the company's brand and connect marketing efforts with sales pipelines. Responsibilities Own and evolve Maneva’s marketing tech stack Webflow, Salesforce (CRM), Mailchimp, Buffer, Figma/Canva, and a suite of AI-powered creative tools including Claude, Adobe, 11 Labs, Google Flow, and Envato Build the infrastructure that connects marketing activity to sales pipeline, ensuring clean data flow between tools and clear visibility into what’s working Establish scalable processes for campaign execution, content production, and cross-functional collaboration with Sales Identify and implement new tools or channels as Maneva’s needs evolve, including laying the groundwork for paid programs when the time is right Build and strengthen Maneva’s brand presence, making sure our narrative, positioning, and voice are sharp and consistent as we grow Own and execute product launch campaigns, announcement strategies, and key go-to-market moments Develop a steady pipeline of compelling content including thought leadership, case studies, one-pagers, and social posts that reflect Maneva’s technical depth and credibility in the manufacturing space Manage and evolve our brand guidelines across all touchpoints, from website to sales collateral to event presence Add in marketing events and industry conferences strategy / coordination Partner closely with Sales to develop the materials they need to open doors and close deals in the manufacturing sector Ensure marketing and sales are tightly aligned on messaging, ICP, and how leads move through the funnel Keep a close eye on what’s working and iterate fast based on feedback from the field Skills 5+ years of B2B marketing experience, ideally at a SaaS, AI or deep tech company serving industrial or manufacturing buyers Proven experience marketing to manufacturing, industrial, or related enterprise buyers. You understand the sector, the personas, and what it takes to build credibility with operators and plant-level decision makers Strong systems thinker with hands-on experience owning and optimizing marketing tech stacks Equally comfortable building brand infrastructure and rolling up your sleeves on content and campaigns Strong content and storytelling instincts. You can translate complex AI capabilities into clear, compelling narratives that resonate with manufacturing leaders Comfortable operating with autonomy and ambiguity at an early-stage company. You build structure, you don't wait for it Proficient with modern marketing tools and genuinely excited by AI-powered workflows Experience working at a start-up company Benefits Competitive market-rate compensation Fully remote with a lean, high-caliber team that moves fast and trusts each other Company Overview Maneva develops video-to-action artificial intelligence systems for manufacturing environments. It was founded in 2021, and is headquartered in North York, Ontario, CAN, with a workforce of 51-200 employees. Its website is https//www.maneva.ai.