Paid Social Account Manager
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<meta><h3 style="font-family:" basel="" grotesk",arial,sans-serif;line-height:1.6;font-size:14pt;font-weight:600;letter-spacing:0.25px;margin-top:14px;margin-bottom:4px;padding-left:0px;"=""><span style="white-space:pre-wrap;">About the role</span></h3><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="font-size:11pt;white-space:pre-wrap;">This is not a button pushing media buying role. This is a growth leadership role.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="font-size:11pt;white-space:pre-wrap;">As a Paid Social Account Manager at Homestead, you are the strategic owner of performance for a curated portfolio of premium direct-to-consumer brands. You operate as the primary growth partner to founders and executive teams, accountable for scaling revenue, protecting profitability, and identifying the next ceiling before it’s hit.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="font-size:11pt;white-space:pre-wrap;">You will lead strategy with confidence, make decisions rooted in data and financial modeling, and drive execution across paid social, creative systems, landing page optimization, and offer testing. </span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="font-size:11pt;white-space:pre-wrap;">You will work with vetted high-growth brands and established market leaders who take performance seriously and expect strategic leadership in return. This role is designed for someone who sees themselves as a business operator within paid media, not a channel only executor.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><h3 style="font-family:" basel="" grotesk",arial,sans-serif;line-height:1.6;font-size:14pt;font-weight:600;letter-spacing:0.25px;margin-top:14px;margin-bottom:4px;padding-left:0px;"=""><span style="white-space:pre-wrap;">Responsibilities</span></h3><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="font-size:12pt;white-space:pre-wrap;">Strategic Growth Leadership</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;text-align:start;"><span style="font-size:11pt;white-space:pre-wrap;">Own revenue strategy and assist with forecasting for accounts spending $250k+/month, with clear accountability to growth targets and profitability guardrails</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;text-align:start;"><span style="font-size:11pt;white-space:pre-wrap;">Drive growth across your portfolio while protecting contribution margin and cash flow sustainability</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;text-align:start;"><span style="font-size:11pt;white-space:pre-wrap;">Build and lead paid marketing strategy that agency and brand teams execute against, incorporating audience architecture, creative systems, incrementality, and long-term scale planning</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;text-align:start;"><span style="font-size:11pt;white-space:pre-wrap;">Lead landing page concept development, architect structured conversion rate optimization testing roadmaps, and design offer testing strategies that unlock incremental gains across the funnel</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;text-align:start;"><span style="font-size:11pt;white-space:pre-wrap;">Diagnose scale ceilings before performance stalls and proactively design expansion strategies across creative, audience, and funnel levers</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;text-align:start;"><span style="font-size:11pt;white-space:pre-wrap;">Make decisive, data-backed recommendations that balance growth velocity with financial risk management</span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.38;letter-spacing:0.25px;margin:16px="" 0px;padding:0px;text-align:start;"=""><span style="font-size:11pt;white-space:pre-wrap;">You are accountable for outcomes, not activity.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;text-align:start;"=""><b><strong style="font-size:12pt;white-space:pre-wrap;">Client Authority & Relationship Leadership</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;text-align:start;"><span style="font-size:11pt;white-space:pre-wrap;">Fully own the client relationship, leading weekly updates, monthly performance reviews, and quarterly business planning sessions independently</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;text-align:start;"><span style="font-size:11pt;white-space:pre-wrap;">Operate with confidence in high-pressure environments, delivering clear recommendations</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;text-align:start;"><span style="font-size:11pt;white-space:pre-wrap;">Navigate difficult conversations directly and professionally, including performance volatility, budget constraints, or strategic pivots</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;text-align:start;"><span style="font-size:11pt;white-space:pre-wrap;">Translate complex performance data into executive-level insights tailored to founders, CMOs, and finance teams</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;text-align:start;"><span style="font-size:11pt;white-space:pre-wrap;">Build long-term trusted advisor relationships that drive retention and account expansion</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;text-align:start;"><span style="font-size:11pt;white-space:pre-wrap;">Preempt concerns through proactive communication and systems-level thinking</span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.38;letter-spacing:0.25px;margin:16px="" 0px;padding:0px;text-align:start;"=""><span style="font-size:11pt;white-space:pre-wrap;">Clients should view you as their strategic paid growth lead, not their media buyer.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;text-align:start;"=""><b><strong style="font-size:12pt;white-space:pre-wrap;">Advanced Paid Media & Funnel Expertise</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;text-align:start;"><span style="font-size:11pt;white-space:pre-wrap;">Execute and oversee expert-level Facebook, Instagram, and TikTok strategy across scaling and mature accounts</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;text-align:start;"><span style="font-size:11pt;white-space:pre-wrap;">Integrate attribution tools such as TripleWhale or Northbeam into decision-making frameworks</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;text-align:start;"><span style="font-size:11pt;white-space:pre-wrap;">Analyze performance through a full-funnel lens, connecting paid media to landing page performance, email/SMS lifecycle impact, and offer economics</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;text-align:start;"><span style="font-size:11pt;white-space:pre-wrap;">Continuously refine creative testing velocity and performance feedback loops</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;text-align:start;"><span style="font-size:11pt;white-space:pre-wrap;">Identify structural performance constraints beyond ads and lead cross-functional alignment to solve them</span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:10.5pt;font-weight:400;line-height:1.38;letter-spacing:0.25px;margin:16px="" 0px;padding:0px;text-align:start;"=""><span style="font-size:11pt;white-space:pre-wrap;">You think in systems: revenue, retention, LTV, CAC, and scale capacity.</span><br><br><b><strong style="font-size:12pt;white-space:pre-wrap;">Team & Agency Leadership</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;text-align:start;"><span style="font-size:11pt;white-space:pre-wrap;">Provide strategic direction and feedback to junior team members</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;text-align:start;"><span style="font-size:11pt;white-space:pre-wrap;">Contribute to onboarding and scaling new clients from zero to sustainable growth</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;text-align:start;"><span style="font-size:11pt;white-space:pre-wrap;">Support new business audits and pitches as a strategic representative of the agency</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;text-align:start;"><span style="font-size:11pt;white-space:pre-wrap;">Raise the performance bar across the team by modeling ownership, clarity, and strategic thinking</span></li></ul><h3 style="font-family:" basel="" grotesk",arial,sans-serif;line-height:1.6;font-size:14pt;font-weight:600;letter-spacing:0.25px;margin-top:14px;margin-bottom:4px;padding-left:0px;"=""><span style="white-space:pre-wrap;">Qualifications</span></h3><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="font-size:11pt;white-space:pre-wrap;">Proven experience managing $250k+/month paid social accounts with documented 10%+ growth impact</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="font-size:11pt;white-space:pre-wrap;">Expert-level command of Meta advertising strategy and deep understanding of TikTok platform dynamics</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="font-size:11pt;white-space:pre-wrap;">Strong fluency in DTC financial metrics including contribution margin, CAC, LTV, and profitability modeling</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="font-size:11pt;white-space:pre-wrap;">Demonstrated success onboarding and scaling brands from launch through advanced growth stages</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="font-size:11pt;white-space:pre-wrap;">Track record of client retention and expansion across diverse verticals</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="font-size:11pt;white-space:pre-wrap;">Ability to operate independently while exercising strong judgment on escalation</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="font-size:11pt;white-space:pre-wrap;">Experience mentoring or training junior team members</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="font-size:11pt;white-space:pre-wrap;">Exceptional written and verbal communication skills with executive presence</span></li></ul><h3 style="font-family:" basel="" grotesk",arial,sans-serif;line-height:1.6;font-size:14pt;font-weight:600;letter-spacing:0.25px;margin-top:14px;margin-bottom:4px;padding-left:0px;"=""><span style="font-size:14pt;white-space:pre-wrap;">Ten Great Reasons to Work at Verndale</span></h3><ol data-pattern="deciLoAlphaLoRom" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:decimal;"=""><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;text-align:start;"><span style="white-space:pre-wrap;">We are a rapidly growing company that is just as scrappy and entrepreneurial today as when we were founded in 1998.</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;text-align:start;"><span style="white-space:pre-wrap;">We are relentlessly curious and enthusiastically solve our clients’ complex business problems through technology, data, and design.</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;text-align:start;"><span style="white-space:pre-wrap;">We foster a culture that enables every person in the organization to do the best work of their career.</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;text-align:start;"><span style="white-space:pre-wrap;">We offer regular training and professional development to move careers forward.</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;text-align:start;"><span style="white-space:pre-wrap;">Client and employee satisfaction are our two most important business metrics.</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;text-align:start;"><span style="white-space:pre-wrap;">We celebrate and champion diversity, equity, and inclusion.</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;text-align:start;"><span style="white-space:pre-wrap;">We offer generous paid company holidays, vacation, and paid sick time to every employee starting on day one.</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;text-align:start;"><span style="white-space:pre-wrap;">We offer top-of-the-line Health Insurance, plus monthly perks customized to meet individual employees’ needs. </span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;text-align:start;"><span style="white-space:pre-wrap;">We support a healthy work/life balance.</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;text-align:start;"><span style="white-space:pre-wrap;">We are fully remote enabled and embrace the evolving definition of the workplace</span></li></ol><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="font-size:14pt;white-space:pre-wrap;">Additional Information</strong></b></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="white-space:pre-wrap;">This is a fully remote role. Candidates must be able to work standard business hours (9:00am–5:00pm) in ET, CT, MT, or PT time zones.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.714;letter-spacing:0.25px;margin:0.75em="" 0px="" 0px;padding:0px;text-align:start;"=""><span style="font-size:11pt;white-space:pre-wrap;">Homestead Studio is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Homestead is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. </span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.714;letter-spacing:0.25px;margin:0.75em="" 0px="" 0px;padding:0px;text-align:start;"=""><b><strong style="font-size:11pt;white-space:pre-wrap;">Note on Application Responses</strong></b><br><span style="font-size:11pt;white-space:pre-wrap;">We strongly encourage applicants to answer questions in their own words. While tools like ChatGPT can be helpful for organizing or polishing your thoughts, it is very easy to recognize when responses are copied and pasted without personalization. Candidates who use AI in that way are typically less successful in our process. Please treat your responses as an opportunity to show us how you think and communicate.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;text-align:start;"=""><span style="white-space:pre-wrap;">#LI-DNI</span></p>
