Paid Media & Agentic Search Lead, International Personal Care

Job Description Your Job You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

We are seeking a highly motivated and forward‑thinking leader to drive the next phase of paid media and agentic search transformation at Kimberly‑Clark International Personal Care (IPC).

The Paid Media & Agentic Search Lead will drive best‑in‑class industry practices and enable markets to deliver precise, scalable, and outcome‑driven media performance - from discovery to conversion. This role plays a critical part in ensuring strong integration across media and content, and pioneer AI‑empowered discovery, helping IPC markets shift toward insight‑led, discovery‑first, and performance‑anchored media strategies.

Role Overview & Primary Accountabilities Strategic Media Planning

• Translate business and brand objectives into media objectives, ensuring sufficiency across funnel, platforms, and product priorities.
• Lead the evolution of media planning frameworks to reflect modern discovery dynamics.
• Partner with markets and sectors to align annual planning and key campaign planning.
• Establish standards and planning principles to ensure consistent, high‑quality execution across markets.
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Audience Intelligence & Precision Activation

• Advance audience‑led planning, including validation of targeting effectiveness across platforms.
• Apply AI‑powered audience, signal, and diagnostic tools to improve precision and effectiveness.
• Standardize custom audience creation and activation, fully leveraging 0PD / 1PD / 2PD across media ecosystems.
• Lead in‑target validation pilots to reduce media waste and improve efficiency.
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Media‑Creative Effectiveness

• Scale media‑led creative versioning, using AI‑powered tools to increase speed, relevance, and performance.
• Apply creative quality and diagnostic tool to ensure assets are platform‑fit and optimized for effectiveness.
• Define and evolve social boosting principles, iterating in line with platform algorithms dynamics.
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Media Analysis, Learning & Capability Building

• Translate media performance into clear insights and actionable recommendations for markets.
• Lead platform workshops, insight discovery sessions, and test‑and‑learn programs.
• Drive cross‑market learning, codifying principles, playbooks, and guidelines.
• Develop and coach talent to build a high‑performing, future‑ready media capability.
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Agentic Search, AI Discovery & Commece Enablement

• Facilitate cross‑market insight sharing on agentic discovery, content optimization, and media activation.
• Develop frameworks to ensure visibility, quality brand framing, and conversion in agent‑led environments.
• Partner with agencies to test, learn, and scale AI‑driven search and recommendation models.
• Support third‑party content and partnership initiatives that influence AI‑powered discovery.

About Us Huggies®. Kotex®. Poise®. Depend®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you. At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth, and impact. We’re founded on 151 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You. About You You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You love what you do, especially when the work you do makes a difference.

At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the