Paid Channels Marketing Manager
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<h3 style="line-height:1.38;margin-top:19px;margin-bottom:5px;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:none;">The Company</span></span></span></span></span></span></h3><p style="line-height:1.38;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Harvest Hosts is a high-growth RV travel technology company and the largest private RV camping network in North America. We manage a portfolio of well-established brands across North America and Europe, offering a comprehensive suite of products designed to streamline and elevate the RV travel experience.</span></span></span></span></span></span></p><p style="line-height:1.38;margin-bottom:13px;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Our portfolio includes:</span></span></span></span></span></span></p><ul><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:none;">Harvest Hosts </span></span></span></span></span></span><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">– offering unique overnight stays at wineries, breweries, distilleries, golf courses, museums, and other small businesses across North America</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:none;">Boondockers Welcome</span></span></span></span></span></span><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;"> – a community-driven platform connecting RVers with private property hosts</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:none;">Escapees RV Club </span></span></span></span></span></span><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">– one of the largest and most established RV clubs, offering resources, education, and community for all RVers</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:none;">Brit Stops </span></span></span></span></span></span><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">– a UK and Ireland-based membership connecting motorhomers with small businesses that allow overnight stopovers</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:none;">CampScanner </span></span></span></span></span></span><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">– an alert service to book sold-out campgrounds</span></span></span></span></span></span></li></ul><p style="line-height:1.38;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">The company’s mission is to advance the technology and accessibility of the RVing and campground industry, making it easier than ever to travel while supporting national parks, local small businesses, and communities.</span></span></span></span></span></span></p><h3 style="line-height:1.38;margin-top:19px;margin-bottom:5px;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:none;">The Position</span></span></span></span></span></span></h3><p style="line-height:1.38;margin-bottom:20px;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">We’re looking for a Paid Channels Marketing Manager to lead the execution, optimization, and scaling of paid media campaigns, with a primary focus on Google’s ad suite. This is a hands-on, results-driven role for a highly analytical and aggressive media buyer who knows how to turn data into growth.</span></span></span></span></span></span></p><p style="line-height:1.38;margin-top:20px;margin-bottom:20px;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">This role will sit at the intersection of media buying, performance strategy, and creative ideation. You’ll be expected to manage and optimize campaigns across Google Search, Demand Gen, Performance Max, and YouTube while identifying new opportunities to scale revenue efficiently through testing, creative insights, and platform innovation.</span></span></span></span></span></span></p><p style="line-height:1.38;margin-top:20px;margin-bottom:20px;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">This is not a brand-only or strategy-only role. We’re looking for someone who lives in the platforms, moves quickly, and has a proven track record of driving sales while improving advertising efficiency. This person should also bring a strong performance creative mindset, with the ability to ideate high-converting ad concepts and creative directions that our creative team can execute.</span></span></span></span></span></span></p><h3 style="line-height:1.38;margin-top:19px;margin-bottom:5px;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:none;">This Role Is a Great Fit If You:</span></span></span></span></span></span></h3><ul><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Have a proven track record in developing and implementing scalable Google Ads strategies and managing high advertising budgets.</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Love digging into performance data and finding opportunities to scale</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Know how to aggressively test and optimize campaign elements to hit CPA targets</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Are deeply fluent in Google Ads, including Search, Demand Gen, Performance Max, and YouTube</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Have strong hands-on experience managing Meta campaigns</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Understand what types of creative, messaging, hooks, and designs drive performance</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Can think outside the box and generate fresh creative concepts informed by data and consumer behavior</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Stay on the cutting edge of paid media trends, platform updates, and new growth tactics</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Enjoy moving fast, testing often, and making decisions based on data</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Want to drive meaningful business growth through high-performance acquisition campaigns</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Are highly detail-oriented and operationally strong</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Can work effectively both cross-functionally and independently</span></span></span></span></span></span><br> </li></ul><h3 style="line-height:1.38;margin-top:19px;margin-bottom:5px;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:none;">Key Responsibilities</span></span></span></span></span></span></h3><ul><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Own and manage paid media strategy and execution across Google Ads, including Search, Demand Gen, Performance Max, and YouTube</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Plan, launch, monitor, and optimize campaigns in Meta Ads Manager</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Aggressively scale campaigns while maintaining or improving CPA, conversion rate, and overall advertising efficiency</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Analyze campaign, audience, creative, and funnel performance to identify opportunities for growth</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Build and execute ongoing testing roadmaps across bidding strategies, audiences, landing pages, creative approaches, and campaign structures</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Develop creative hypotheses and performance-oriented ad concepts, including messaging angles, hooks, and design directions for the creative team to execute</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Partner closely with the creative team to brief, refine, and iterate on concepts based on testing insights and performance data</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Monitor performance daily and make data-driven optimizations to budgets, bids, targeting, placements, messaging, and creative direction using Northbeam</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Identify and test new channels, tactics, and platform features to unlock incremental growth</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Report on performance trends, insights, and recommendations with a strong focus on revenue impact and efficiency metrics</span></span></span></span></span></span></li></ul><h3 style="line-height:1.38;margin-top:19px;margin-bottom:5px;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:none;">Skills & Experience</span></span></span></span></span></span></h3><ul><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">5–8+ years of experience in performance marketing, digital acquisition, or paid media management</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Deep expertise in Google Ads, including Search, Demand Gen, Performance Max, and YouTube</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Strong hands-on experience managing and optimizing Meta campaigns</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Experience with other paid channels such as TikTok, Reddit, LinkedIn, Microsoft Ads, affiliate, or programmatic is a strong plus</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Proven success scaling paid media programs while optimizing toward CPA and improving overall efficiency</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Highly analytical with strong data interpretation skills and comfort working directly in platform reporting, GA4, and other analytics tools</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Strong understanding of attribution, conversion tracking, testing methodology, and performance measurement</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Strong performance creative instincts, with the ability to identify concepts, offers, hooks, and design approaches that drive acquisition results</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Experience partnering with creative teams to translate performance insights into effective ad creative</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Demonstrated ability to spot trends early, test new ideas quickly, and apply learnings to improve performance</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Self-directed, accountable, and comfortable operating in a fast-paced, growth-focused environment</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Excellent communication skills with the ability to turn data into clear recommendations, creative direction, and action plans</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Experience with MTA reporting platforms like Northbeam and Triple Whale</span></span></span></span></span></span></li></ul><h3 style="line-height:1.38;margin-top:19px;margin-bottom:5px;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:none;">Compensation & Benefits</span></span></span></span></span></span></h3><p style="line-height:1.38;margin-bottom:20px;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Harvest Hosts is a remote-first company with team members located across the United States and Europe. This role is part time and compensation will range from $30,000 - $40,000 annually, based on experience level. Benefits include 401k, paid sick leave and most of all, a fun, collaborative, and mission-driven work environment.</span></span></span></span></span></span><br><br> </p><p style="line-height:1.38;margin-bottom:20px;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:italic;"><span style="text-decoration:none;">Remote work applicants may not work from the following states: CA, HI or AK</span></span></span></span></span></span><br><br><em>Harvest Hosts appreciates your interest in our company as a place of employment. It is Harvest Hosts policy to provide equal opportunity for employment to all qualified employees and applicants, regardless of race, religion, religious affiliation, ancestry, citizenship status, marital status, familial status, sexual orientation, gender identity, color, creed, national origin, sex, age, disability, or veteran status or any other characteristic protected by local, state or federal law. This policy applies to all areas of employment, including recruitment, placement, training, transfer, promotion, termination, pay, and other forms of compensation and benefits. Harvest Hosts will provide reasonable accommodations to qualified individuals.</em></p>