Marketo Technical Lead

<meta><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.2;letter-spacing:0.25px;margin:0pt="" 0px="" 4pt;padding:0px;"=""><b><strong style="color:rgb(30,64,175);font-size:22pt;white-space:pre-wrap;">Marketo Technical Lead</strong></b><br><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">(Sr. Strategist, Tech Services or Principal Strategist, Tech Services)</span></p><h1 style="font-family:" basel="" grotesk",arial,sans-serif;line-height:1.2;font-size:36pt;font-weight:600;letter-spacing:1px;margin-top:16pt;margin-bottom:6pt;padding-left:0px;"=""><b><strong style="color:rgb(30,64,175);font-size:16pt;white-space:pre-wrap;">About the Role</strong></b></h1><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.2;letter-spacing:0.25px;margin:3pt="" 0px;padding:0px;"=""><span style="color:rgb(31,41,55);font-size:11pt;white-space:pre-wrap;">We're looking for an experienced Marketo Technical Lead to join our Marketing Technology practice. This is a role for someone who has moved well beyond execution – you can architect a full Marketo environment as confidently as you can build inside one, and you know how to translate a client's business goals into a system that actually delivers.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.2;letter-spacing:0.25px;margin:3pt="" 0px;padding:0px;"=""><span style="color:rgb(31,41,55);font-size:11pt;white-space:pre-wrap;">You'll work across a broad range of engagements: demand generation, lead nurturing, ABM, revenue operations, and full marketing lifecycle programs. You'll be a hands-on builder and a strategic partner – guiding other developers, collaborating across disciplines, and serving as a trusted subject matter expert for our clients.</span></p><h1 style="font-family:" basel="" grotesk",arial,sans-serif;line-height:1.2;font-size:36pt;font-weight:600;letter-spacing:1px;margin-top:16pt;margin-bottom:6pt;padding-left:0px;"=""><b><strong style="color:rgb(30,64,175);font-size:16pt;white-space:pre-wrap;">What You'll Do</strong></b></h1><h2 style="font-family:" basel="" grotesk",arial,sans-serif;line-height:1.2;font-size:29pt;font-weight:600;letter-spacing:0.5px;margin-top:12pt;margin-bottom:4pt;padding-left:0px;"=""><b><strong style="color:rgb(55,65,81);font-size:13pt;white-space:pre-wrap;">Technical Leadership & Architecture</strong></b></h2><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(31,41,55);font-size:11pt;white-space:pre-wrap;">Architect Marketo environments and program structures from the ground up, including workspace and partition strategies, folder taxonomies, and governance frameworks</span></li><li style="color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(31,41,55);font-size:11pt;white-space:pre-wrap;">Lead solution design for complex implementations: multi-touch nurture programs, scoring models, lifecycle stage definitions, and Salesforce integration architecture</span></li><li style="color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(31,41,55);font-size:11pt;white-space:pre-wrap;">Define technical standards and best practices for Marketo builds across client engagements, ensuring consistency, scalability, and maintainability</span></li><li style="color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(31,41,55);font-size:11pt;white-space:pre-wrap;">Review and provide technical feedback on other developers' Marketo work, including program builds, smart list logic, data management flows, and integration configurations</span></li></ul><h2 style="font-family:" basel="" grotesk",arial,sans-serif;line-height:1.2;font-size:29pt;font-weight:600;letter-spacing:0.5px;margin-top:12pt;margin-bottom:4pt;padding-left:0px;"=""><b><strong style="color:rgb(55,65,81);font-size:13pt;white-space:pre-wrap;">Hands-On Platform Work</strong></b></h2><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(31,41,55);font-size:11pt;white-space:pre-wrap;">Build and manage Marketo programs across use cases: email nurture, event management, webinars, ABM, website forms, scoring, and lifecycle automation</span></li><li style="color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(31,41,55);font-size:11pt;white-space:pre-wrap;">Implement lead and account scoring models, including behavioral, demographic, and firmographic scoring frameworks</span></li><li style="color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(31,41,55);font-size:11pt;white-space:pre-wrap;">Configure and maintain the Marketo-Salesforce sync, including field mapping, sync rules, campaign influence, and troubleshooting data conflicts</span></li><li style="color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(31,41,55);font-size:11pt;white-space:pre-wrap;">Build and manage custom data structures, API integrations, webhooks, etc.</span></li><li style="color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(31,41,55);font-size:11pt;white-space:pre-wrap;">Develop and maintain Marketo forms, landing pages, and email templates, including tokenization strategies for scalable, reusable program design</span></li></ul><h2 style="font-family:" basel="" grotesk",arial,sans-serif;line-height:1.2;font-size:29pt;font-weight:600;letter-spacing:0.5px;margin-top:12pt;margin-bottom:4pt;padding-left:0px;"=""><b><strong style="color:rgb(55,65,81);font-size:13pt;white-space:pre-wrap;">Client Engagement & Advisory</strong></b></h2><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(31,41,55);font-size:11pt;white-space:pre-wrap;">Serve as a subject matter expert on Marketo technical strategy, helping clients make informed decisions about architecture, tooling, and process</span></li><li style="color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(31,41,55);font-size:11pt;white-space:pre-wrap;">Lead technical workshops to translate business and marketing requirements into actionable technical plans</span></li><li style="color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(31,41,55);font-size:11pt;white-space:pre-wrap;">Present solution designs, recommendations, and implementation roadmaps to both technical and non-technical client stakeholders</span></li><li style="color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(31,41,55);font-size:11pt;white-space:pre-wrap;">Advise clients on Marketo best practices, data hygiene strategies, deliverability considerations, and compliance requirements (CAN-SPAM, GDPR, CCPA)</span></li><li style="color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(31,41,55);font-size:11pt;white-space:pre-wrap;">Stay current with the Marketo/Adobe roadmap and proactively surface relevant features, updates, or opportunities to client teams</span></li></ul><h2 style="font-family:" basel="" grotesk",arial,sans-serif;line-height:1.2;font-size:29pt;font-weight:600;letter-spacing:0.5px;margin-top:12pt;margin-bottom:4pt;padding-left:0px;"=""><b><strong style="color:rgb(55,65,81);font-size:13pt;white-space:pre-wrap;">Cross-Functional Collaboration</strong></b></h2><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(31,41,55);font-size:11pt;white-space:pre-wrap;">Partner with strategists and campaign managers to ensure technical builds support program goals, audience targeting, and measurement needs</span></li><li style="color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(31,41,55);font-size:11pt;white-space:pre-wrap;">Collaborate with Salesforce developers and admins on CRM integration design, lead flow architecture, and revenue attribution models</span></li><li style="color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(31,41,55);font-size:11pt;white-space:pre-wrap;">Coordinate with adjacent platform teams (Adobe Experience Platform, AEM, CJA) on integrated martech ecosystem projects</span></li><li style="color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(31,41,55);font-size:11pt;white-space:pre-wrap;">Participate in sprint planning, technical scoping, and backlog grooming as part of agile client delivery teams</span></li></ul><h1 style="font-family:" basel="" grotesk",arial,sans-serif;line-height:1.2;font-size:36pt;font-weight:600;letter-spacing:1px;margin-top:16pt;margin-bottom:6pt;padding-left:0px;"=""><b><strong style="color:rgb(30,64,175);font-size:16pt;white-space:pre-wrap;">What You Bring</strong></b></h1><h2 style="font-family:" basel="" grotesk",arial,sans-serif;line-height:1.2;font-size:29pt;font-weight:600;letter-spacing:0.5px;margin-top:12pt;margin-bottom:4pt;padding-left:0px;"=""><b><strong style="color:rgb(55,65,81);font-size:13pt;white-space:pre-wrap;">Required</strong></b></h2><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(31,41,55);font-size:11pt;white-space:pre-wrap;">7+ years of hands-on Marketo experience, with a track record of owning complex implementations end-to-end</span></li><li style="color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(31,41,55);font-size:11pt;white-space:pre-wrap;">Deep expertise across core Marketo capabilities: program architecture, smart campaigns, segmentation, scoring, engagement programs, tokens, and operational data management</span></li><li style="color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(31,41,55);font-size:11pt;white-space:pre-wrap;">Strong experience with the Marketo-Salesforce integration, including sync configuration, campaign influence, lead/contact/account flows, and troubleshooting</span></li><li style="color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(31,41,55);font-size:11pt;white-space:pre-wrap;">Proven ability to architect scalable Marketo environments: workspace strategy, partition design, naming conventions, governance documentation</span></li><li style="color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(31,41,55);font-size:11pt;white-space:pre-wrap;">Experience implementing lead lifecycle models, scoring frameworks, and revenue attribution approaches</span></li><li style="color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(31,41,55);font-size:11pt;white-space:pre-wrap;">Comfortable leading client-facing conversations: discovery, solution presentations, and ongoing advisory</span></li><li style="color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(31,41,55);font-size:11pt;white-space:pre-wrap;">Experience reviewing and guiding the work of other Marketo developers or marketing ops practitioners</span></li></ul><h2 style="font-family:" basel="" grotesk",arial,sans-serif;line-height:1.2;font-size:29pt;font-weight:600;letter-spacing:0.5px;margin-top:12pt;margin-bottom:4pt;padding-left:0px;"=""><b><strong style="color:rgb(55,65,81);font-size:13pt;white-space:pre-wrap;">Nice to Have</strong></b></h2><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(31,41,55);font-size:11pt;white-space:pre-wrap;">Adobe Marketo Certified Expert (MCE) or Adobe Marketo Architect certification</span></li><li style="color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(31,41,55);font-size:11pt;white-space:pre-wrap;">Experience with ABM platforms such as 6sense, Demandbase, or Terminus and their integration with Marketo</span></li><li style="color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(31,41,55);font-size:11pt;white-space:pre-wrap;">Familiarity with the broader Adobe Experience Cloud ecosystem (AEP, AEM, Adobe Analytics, Target)</span></li><li style="color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(31,41,55);font-size:11pt;white-space:pre-wrap;">Exposure to BI and analytics tools (Tableau, Looker, Power BI) for marketing performance reporting</span></li><li style="color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(31,41,55);font-size:11pt;white-space:pre-wrap;">Knowledge of Marketo APIs (REST, Bulk) for custom integrations and data operations</span></li><li style="color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(31,41,55);font-size:11pt;white-space:pre-wrap;">Agency or consultancy background with experience managing multiple client engagements simultaneously</span></li></ul><h1 style="font-family:" basel="" grotesk",arial,sans-serif;line-height:1.2;font-size:36pt;font-weight:600;letter-spacing:1px;margin-top:16pt;margin-bottom:6pt;padding-left:0px;"=""><b><strong style="color:rgb(30,64,175);font-size:16pt;white-space:pre-wrap;">Why This Role</strong></b></h1><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(31,41,55);font-size:11pt;white-space:pre-wrap;">Work on varied, complex engagements across industries and marketing maturity levels – no two clients are the same</span></li><li style="color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(31,41,55);font-size:11pt;white-space:pre-wrap;">Shape how our practice approaches marketing automation architecture and Marketo delivery</span></li><li style="color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(31,41,55);font-size:11pt;white-space:pre-wrap;">Collaborate with practitioners across the full martech stack, from CRM to CDP to analytics</span></li><li style="color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(31,41,55);font-size:11pt;white-space:pre-wrap;">Grow your craft in an environment that values both deep technical expertise and strategic thinking</span></li></ul>