Marketing Coordinator – Field & Digital Growth

Benefits: Flexible schedule Health insurance Opportunity for advancement Location: Atlanta North Metro (Chastain, Brookhaven, North Druid Hills, Dunwoody, Sandy Springs, Johns Creek, South Forsyth, Suwanee + nearby areas) Schedule: 18–25 hours per week Pay: $18–$22 per hour, based on experience Reports To: Ownership / Senior Leadership Travel: Local only (reliable transportation required) About Scenthound Scenthound is a fast-growing dog wellness franchise focused on keeping dogs clean, healthy, and happy. We operate multiple locations across North Atlanta and are continuing to scale. We combine strong digital marketing with community-based brand growth. About the Role We are hiring a high-energy, outgoing Marketing Coordinator to own local field marketing, community outreach, and digital marketing performance oversight across our six locations. This role is a hybrid position that includes: In-person community marketing and events Digital marketing performance tracking Direct ownership of our relationship with our digital marketing agency, Hibu You will not be running ads day-to-day—but you will own performance, ROI accountability, and alignment between field marketing and digital campaigns. This is a high-visibility growth role with direct access to ownership and future advancement potential. Key Responsibilities: Community Outreach & Field Marketing Spend approximately 3 hours per week per location in the field Build partnerships with: Apartments & HOAs Schools & churches Local businesses Veterinarians & pet-related partners Represent Scenthound at: Local events, pop-ups, and brand activations ~10 events per year across 6 locations Coordinate local promotions and in-store marketing support Digital Marketing Oversight & Agency Management Own the relationship with our digital marketing agency (Hibu) Attend twice-monthly performance calls Monitor performance across: Google Ads Facebook & Instagram Local SEO Website performance Track and understand: Cost per lead (CPL) Conversion rates Location-level performance Provide feedback and direction to ensure marketing dollars drive ROI Performance Tracking & Reporting Track lead sources, event results, and conversions Deliver: Simple weekly updates Monthly marketing ROI summaries Help leadership clearly understand: What’s working, what’s not, and what to adjust next Brand Consistency & Growth Strategy Ensure consistent messaging across: Digital advertising Community outreach In-store promotions Contribute new ideas for: Growth campaigns Partnerships Local promotions Help build a repeatable local marketing playbook as the brand scales Ideal Candidate Extremely outgoing and confident Comfortable walking into businesses and starting conversations Organized, reliable, and self-motivated Comfortable reviewing basic marketing performance data Strong communication skills Reliable transportation for local travel Preferred Experience (Not Required) Community or field marketing Marketing coordination Event marketing Brand ambassador work Exposure to Facebook or Google Ads reporting Why This Role Is Unique Direct access to ownership and leadership Real ownership of marketing performance Mix of strategy + execution Clear growth path into a future Director of Marketing role Compensation & Schedule $15–$18 per hour 18–23 hours per week Flexible schedule Some evenings and weekends for events