Manager, Trade Marketing

Job Description:

• Developing plans and tailored playbooks for all channels against their local properties and events
• Mobilizing brand planning
• Sampling execution
• Event and venue activations across territory
• Ticket management
• Resort / Destination planning and execution (where applicable)
• Works with Experiential Team to inform professional or Tier 1 sponsorships
• Owns local event sponsorship negotiations and territory specific budget that includes rights fees and activation funds
• Ensures mobile asset requests are complete and aligned with brands / events
• Supports Venue CAPEX execution in their market with direction from CSO and visibility for On-Premise team
• Works closely with their top wholesalers where they have properties and activation budgets to ensure clarity of execution against their plans
• Supports the execution of On-Premise plans
• Manage the implementation of brand programming within the off-premise channel to deliver volume and share growth
• Manage the ROI for channel programs
• Communicate results and priorities weekly/monthly
• Coach and mentor Trade Activation Managers and wholesaler sales teams
• Direct channel specific pilots; manage optimization of each channel's key levers
• Cascade annual/trimester channel blueprint (Initiatives and Programs)
• KPI's - Channel volume, share, program execution, distribution

Requirements:

• Bachelor's Degree – highly preferred
• 5-7 years sales and/or marketing experience
• In-depth knowledge of regional marketing and sales organization
• Strong communication skills, both internal and external
• Proficiency in PowerPoint, Excel and internal system tools
• Must possess an in-depth knowledge of the On-Premise Channel
• MBA/Advanced Degree (Preferred)
• Willingness to relocate for future opportunities
• Beer/alcohol industry knowledge (Preferred)

Benefits:

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
• Life Insurance and Disability Income Protection
• Generous Parental Leave and FMLA policies
• 401(k) Retirement Savings options with a company matching contribution
• Chance to work in a fast-paced environment among a company of owners
• Free Beer!