Freelance Spécialiste Meta Ads / WhatsApp Marketing

# Freelance Spécialiste Meta Ads / WhatsApp Marketing ## About Netenders Netenders is an international e-commerce group specializing in the sale of textiles, customizable products, and promotional items, present in multiple markets across Europe, North America, and Australia through brands like Wordans, Needen, Egotier, and Ntextil. The group currently invests over 7 million euros annually in Google Ads with a performance, profitability, and growth-oriented approach. Our ambition is now to build the same level of success on Meta Ads by developing a powerful, structured, and profitable channel. ## Mission We are looking for an experienced freelance specialist capable of structuring, managing, and optimizing our Meta Ads campaigns with a performance, profitability, and growth-oriented approach. The objective is to make Meta a genuine growth driver for our brands, particularly through customer acquisition, retargeting, catalog ads, Advantage+ campaigns, and commercial follow-ups via WhatsApp. You will work in collaboration with our marketing, SEA, and e-commerce teams to develop effective campaigns for our different brands and markets. ## Responsibilities - Create, manage, and optimize Meta Ads campaigns: Facebook, Instagram, Advantage+, retargeting, acquisition, catalog ads - Build a Meta Ads strategy capable of generating impact comparable to our current Google Ads success - Structure campaigns according to business objectives: sales, leads, customer acquisition, remarketing, loyalty - Implement advanced retargeting strategies for visitors, abandoned carts, former customers, and CRM audiences - Develop abandoned cart recovery scenarios via WhatsApp in complement to emails and other CRM tools - Optimize conversion paths between Meta, the e-commerce site, WhatsApp Business, and automation tools - Collaborate with email/CRM teams on tools like Klaviyo or other marketing automation platforms - Propose creative tests: formats, audiences, messages, offers, landing pages, videos, product catalogs - Work with internal teams on visuals, videos, product catalogs, and advertising messages - Analyze performance metrics: ROAS, CPA, CTR, conversion rate, revenue, margin, repeat purchases - Produce clear reporting with concrete recommendations ## Required Profile - Confirmed experience managing Meta Ads campaigns for e-commerce sites - Strong mastery of Facebook Business Manager **Location:** Barcelona (Fully Remote) **Position Type:** Freelance