Digital Marketing Operations Manager AO7177524

<div><p>Top skills:<br/>-Process Improvement<br/>-Agile<br/>-Quality Assurance<br/><br/>Schedule: Fully onsite<br/><br/>KEY RESPONSIBILITES/REQUIREMENTS:<br/><br/>Creative & Campaign Management: <br/><br/>Website Optimization: <br/>-Enhances user experience (UX) and site navigation to increase conversion rates, click-through rates, and add-to-cart metrics.<br/>-Refreshes and updates the online store with high-quality content, ensuring an aesthetically pleasing and up-to-date shopping experience. <br/>-Work with B2B team and HQ , developing strong partnership to unlock additional opportunities for enhanced SMB campaigns.<br/><br/>Product Launches & Campaigns:<br/>-Manages the digital merchandising strategies for new product launches, seasonal promotions, and campaigns, aligning with overall marketing strategies.<br/>-Develop and implement comprehensive tracking systems for all marketing campaigns.<br/>-Maintains a 52-week marketing calendar, ensuring key inputs across SMB marketing initiatives.<br/>-Generate detailed reports on campaign deliverables and KPIs to highlight areas of success and opportunities for improvement.<br/><br/>Data-Driven Decision Making: <br/>-Analyzes site performance, sales data, and customer insights to identify growth opportunities and optimize the customer journey.<br/>-Experience tracking and planning for site merchandising updates based on pricing, offer changes and available inventory.<br/><br/>Collaboration: <br/>-Partners with Product, Category Management, Marketing, and Engineering teams to launch new site features and align on marketing initiatives.<br/>-Communicate with the leadership team on key deliverables and objectives, campaign reports and post mortems.<br/>-Ensure regular communication of project status, risks, and opportunities to all stakeholders. <br/><br/>Skills and Qualifications<br/>-7+ years of experience in ecommerce marketing operations, with a proven track record of process optimization and technology management.<br/>-Strong understanding of marketing technologies (e.g., CRM, marketing automation, analytics platforms ie Adobe Analytics).<br/>-Excellent analytical skills with the ability to interpret data and derive actionable insights.<br/>-Exceptional communication and collaboration skills, with the ability to influence stakeholders at all levels.<br/>-Experience working with marketing to drive eCommerce merchandising and sales.<br/>-Strong eCommerce experience required.<br/>-Preferred experience in large retail eCommerce organizations.<br/>-Proficiency in ecommerce platforms, data analytics tools, and CRM software.<br/>-Strong understanding of creative and copy design principles, to be able to direct development and provide ongoing recommendations and feedback for improvement to the creative agency.<br/><br/>Education: <br/>-Bachelor’s degree in Marketing, Communications, or related field, preferred.<br/><br/>Experience:<br/>-Platform Operations: Oversee new product launches, content updates, and monthly promo setups across the SMB-specific sections of eCommerce site<br/>-Project Delivery: Lead digital innovation and system enhancement projects from ideation through go-live, ensuring scope and timelines are met.<br/>-Business Growth: Drive SMB revenue generation, increase Average Order Value (AOV), and improve conversion rates by optimizing online user experiences.<br/>-Stakeholder Management: Collaborate across cross-functional teams (IT, Corporate Marketing, Data Insights, and Sales Divisions) to secure decisions and maintain execution trackers.<br/>-Analytics: Define and monitor KPIs, manage operational budgets, and build dashboards to measure the success of SMB-specific initiatives.<br/><br/>Qualifications & Requirements<br/>-Experience: \\(3+\\) to \\(5+\\) years of experience in digital transformation, e-commerce operations, or project management (preferably within the retail or tech electronics industry).<br/>-Technical Skills: Proficiency in project management and CRM tools (JIRA, Smartsheet, Excel) and familiarization with e-commerce platforms (like SAP Hybris).<br/>-Soft Skills: Exceptional communication, ability to synthesize complex data for senior leadership, and strong problem-solving capabilities in high-pressure environments.</p><p></p><p></p></div>