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This role involves leading the strategy and growth of our digital commerce platforms, which include DG Delivery, pOpshelf pickup, and Same-Day Delivery Marketplace. The Digital Commerce Manager will oversee boosting revenue and optimizing channel efficiency. This manager will be data-savvy and can use insights to improve sales, conversion rates, and order values. Knowledge in direct-to-consumer and last mile delivery is a must. Teamwork is also key, as you'll collaborate with various departments to enhance the shopping experience and increase customer engagement and retention.
Manage the assortment and availability of products for assigned fulfillment channels. Identifying the products and categories that will drive growth and engagement by channel, align with in-store strategies and assortment updates.
Partner with digital catalog team to manage all products, including setting up new products, product attributes, images, and pricing to optimize the product detail pages.
Monitor KPI's for the digital commerce business that track trends, growth, engagement, and performance across channels by partnering with the data science and digital analytics teams.
Partner with marketing to drive ecommerce sales through effective and cost-efficient marketing, understanding all online marketing industry standards.
Participate in special projects that drive the strategic roadmap for digital commerce near and long-term strategic vision.
Partner cross-functionally with digital operations, product, IT, site-merch, marketing, digital analytics and DGMN to provide the smoothest shopping experience for the Dollar General customer.
Qualifications
Strong knowledge of the ecommerce space including competitive strategies, marketing strategies, product development, consumer research, usability best practices and industry trends
Detailed understanding of end-to-end eCommerce processes including website infrastructure, content management, product attribution and customer-facing functionality
Strong organizational skills and ability to manage multiple responsibilities
Proficient in Web Analytics (Google/Adobe Analytics) Strong verbal and written communication skills
High degree of proficiency in MS office suite, especially Excel (desired skills: pivot tables, vlookups, power pivot), PowerBI, and 1010 Data
3-4 years of experience in ecommerce, ecommerce marketing and digital operation
